10-11 SEPTEMBER 2025, The NEC Birmingham    |

SteelBuy hits £1m sales milestone as metals sector embraces new trading innovation

SteelBuy Reports Strong First Nine Months with £1m+ in Sales, Transforming Metals Trading

SteelBuy, the innovative online marketplace for metals trading, has achieved a significant milestone with over 300 transactions and more than £1 million in sales revenue within just nine months of launch.

Since its debut earlier this year, SteelBuy has rapidly become a go-to platform for UK businesses looking to buy and sell mild steel, stainless steel, and aluminium quickly, securely, and efficiently. All logistics and invoicing are managed through the platform, ensuring a streamlined, encrypted process.

Sellers can easily post material listings, complete with product specifications, test certificates, and price per tonne. Listings take just one minute to create, enabling businesses to save up to 37 hours per week in their purchasing and sales operations.

Crucially, SteelBuy anonymises all transactions, preserving confidentiality around sensitive information such as pricing and stockholding.

This is much more than just a place to buy and sell materials,” explained Terry Sargeant, CEO of SteelBuy.

“We are providing an exciting new channel for customers and selling a vision for the future of the industry.”

Terry continued:

SteelBuy enables users to effortlessly digitalise their purchasing and sustainably modernise their business. We have consistently proven that we can reduce costs, boost sales, and speed up what has traditionally been a time-consuming process.”

Born from Industry Expertise

The idea for SteelBuy was conceived by Cameron Sargeant while working in sales for thyssenkrupp. Today, the SteelBuy team includes 22 software, marketing, sales, and engineering specialists, all passionate about transforming the metals industry through digitalisation.

Terry added:

We’ve got producing mills, service centres, stockholders, and traders using our platform. The average delivery time from listing to buyer receipt is just three days — a massive improvement on traditional lead times of up to 12 weeks.”

Sellers benefit from greater market visibility and access to a wider range of buyers, without worrying about relationships, payment terms, or credit risks. SteelBuy handles all the complexities, allowing users to focus on their core business activities.

Looking to the Future

SteelBuy, based in Shirley, has ambitious plans to expand across Europe and introduce new platform features based on user feedback to further simplify the trading process.

The company is set to make its first public exhibition appearance at the UK Metals Expo on Stand F50 at the NEC Birmingham on 13–14 September.

Terry concluded:

We have big plans and won’t stop until SteelBuy becomes the largest global online marketplace for the metals industry. Initial feedback has been really encouraging, and we’ve seen 300% growth in transactions over the last six months.”

For more information, visit: www.steel-buy.com.

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