In his role as CEO of leading trade body Automate UK, Peter Williamson is looking to use his 25 years of experience in robotics and automation to support end users in adopting the latest in automation technology and to help raise awareness of the benefits that automation can bring to UK manufacturing. His experience comes from RARUK Automation, a company he formed in 2016 that is now a world leading supplier of collaborative robots (or cobots), and for which he is also now a non-executive director.